How one barista uses video to connect with the world

How one barista uses video to connect with the world

Let’s Talk Coffee® is known throughout the coffee world as an event like no other. Held in a different coffee-growing country each year, Let’s Talk Coffee® draws a higher contingent of coffee producers than any other industry gathering. But it’s not just growers who come to Let’s Talk Coffee®: Coffee professionals from around the world—from roasters to NGOs to financiers—flock to the event to create a truly unique origin experience. 

The next Let’s Talk Coffee® will take place in November in Kigali, Rwanda—stay tuned for further details, to be announced in the coming weeks. In anticipation of the Rwanda event, we’re taking a look at some memorable moments from Let’s Talk Coffee® 2014, which took place in Panama. Enjoy this blast from the past, and we’ll see you in Rwanda! 

When Kim Ossenblock left a large roasting company after six years to start his own business, he knew he would have to draw on social media to distinguish himself from the crowd. Employing YouTube as his primary tool, he has done just that with his business Barista Kim. In this clip, Kim talks about keys to developing captivating content and demonstrates how easy creating a video can be by making one on the spot. (See the video he made from the stage here.)